03 Nov 2025
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Azerbaijan Tourism Board (ATB) successfully concluded its Pakistan Roadshow, held from October 27 to 31, 2025, across three major cities: Lahore (October 27), Karachi (October 29), and Islamabad (October 31).
The roadshow gathered over 200 Pakistani travel trade and 21 media representatives, connecting them with Azerbaijani tourism stakeholders, including five prominent local partners from Azerbaijan’s tourism industry, including Azerbaijan Airlines (AZAL), Shahdag Mountain Resort and Absheron Hotel Group (AHG), top hotel chains, and destination management companies. Together, they presented the country’s wide-ranging travel experiences - from cultural and heritage tourism to adventure, wellness, and MICE segments - highlighting Azerbaijan’s accessibility, safety, and year-round appeal for Pakistani travellers.
During the B2B sessions, partners engaged with representatives from the local travel trade, airlines, and media to strengthen cooperation and develop new business opportunities. Key highlights included presentations on family travel experiences, mountain and ski resorts, wellness tourism, and major upcoming events.
The roadshow concluded with the networking Dinner and media briefing in Islamabad, and was honored by the participation of the notable guests including Mr. Florian Sengstschmid, CEO of Azerbaijan Tourism Board, Mr. Samir Ahmedli, Deputy of the Mission, The Embassy of the Republic of Azerbaijan to the Islamic Republic of Pakistan, and Mr. Sardar Yasir Ilyas Khan National Coordinator to the Prime Minister of the Islamic Republic of Pakistan on Tourism.
With a growing number of visitors from Pakistan in recent years, the roadshow served as a platform to reinforce tourism ties and promote Azerbaijan as an attractive destination where East meets West. The event also underscored the potential for joint collaborations to further expand the market presence of Azerbaijan in Pakistan.
