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A Women-led familiarization trip from Pakistan was successfully organized by Azerbaijan Tourism Board (ATB) from 26 November to 3 December, bringing representatives of 10 women-led travel companies to explore the country’s tourism potential.

Azerbaijan is being showcased for the first time as part of its Global Destination Partnership with the International Ski and Snowboard Federation (FIS) at FIS Nordic Combined World Cup event in Ruka, Finland. This marks the official launch of the partnership’s activation phase, highlighting Azerbaijan’s commitment to strengthening its presence in the global winter sports arena.

On 27 November, a meeting was held with representatives of accommodation providers as part of the preparation and coordination efforts for the Thirteenth Session of the UN World Urban Forum (WUF13), which will be held in Baku on 17–22 May 2026.

Azerbaijan Tourism Board (ATB), together with its industry partners, is participating in the “Tashkent International Tourism Fair” (TITF) in Tashkent, Uzbekistan, taking place from 27th to 29th of November 2025.

Azerbaijan Tourism Board (ATB), together with 11 industry partners including Shahdag Mountain Resort and Azerbaijan Airlines (AZAL), organized a series of roadshows in Saudi Arabia from 24–26 November to promote Azerbaijan as a year-round travel destination.

China Visitors Summit (CVS) was held in Baku on November 17 and was co-organized by the State Tourism Agency of the Republic of Azerbaijan (STA) and Azerbaijan Tourism Board (ATB), together with I2I Group, with sponsorship from Azerbaijan Airlines (AZAL), Absheron Hotel Group, Baku Marriott Boulevard Hotel, The Ritz-Carlton, Gabala Hospitality Group, and Ulu Hospitality.