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On 6 November, Fuad Naghiyev, Chairman of the State Tourism Agency of the Republic of Azerbaijan, met with Wang Zhiqing, Chairman of China Eastern Airlines, in Shanghai to discuss the airline’s potential launch of flights to Azerbaijan and opportunities to strengthen air connectivity and tourism ties between the two countries.

Azerbaijan continues to expand its presence in China’s business events market, showcasing its growing appeal as a destination for meetings, incentives, conferences and exhibitions (MICE). On 2 November, Azerbaijan Tourism Board (ATB) China Office hosted an exclusive MICE exchange session in Beijing, bringing together eight representatives from Chinese MICE companies and travel agencies alongside three representatives of Azerbaijan’s tourism industry. This week, Azerbaijan is also represented at CIMX 2026, one of China’s key MICE trade events, taking place in the Chinese capital.

Azerbaijan Tourism Board (ATB) hosted the “Experience Azerbaijan B2B Networking Event” in Amman, Jordan on 2 November, bringing together 66 travel trade professionals representing 48 companies to explore tourism opportunities and strengthen business connections between Azerbaijan and Jordan.

Azerbaijan welcomed 10 influencers from Pakistan on a media familiarisation trip highlighting the country’s cultural heritage, historical landmarks and contemporary city life. Taking participants through Baku, Ganja, Shusha and Khankendi, the programme showcased the distinctive character and tourism potential of each city, with a focus on introducing Pakistani audiences to destinations beyond the capital.

Azerbaijan is strengthening its connections with key Asia-Pacific tourism markets through the PATA Hosted Buyers Summit Baku 2026, held in Baku on 29 October and jointly organised by the State Tourism Agency together with Azerbaijan Tourism Board (ATB) and the Pacific Asia Travel Association (PATA). The event brought together local tourism businesses and more than 50 tourism professionals from China, Malaysia, Indonesia, Singapore, Japan and South Korea to explore new opportunities for cooperation.

With centuries of shared Silk Road heritage and a growing range of cultural travel experiences, Azerbaijan and Uzbekistan brought their tourism offerings to four major European cities through the “Highlights of the Silk Road Roadshow 2026”, held from 19-22 October. Jointly organised by Azerbaijan Tourism Board (ATB) and the National PR Center of Uzbekistan, the initiative introduced travel professionals in Berlin, Munich, Stockholm and Helsinki to the two countries' cultural heritage, distinctive traditions and opportunities for combined journeys.