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Azerbaijan Tourism Board (ATB) successfully concluded its Pakistan Roadshow, held from October 27 to 31, 2025, across three major cities: Lahore (October 27), Karachi (October 29), and Islamabad (October 31). 

Azerbaijan Tourism Board (ATB) welcomed representatives from 5 leading Japanese travel companies on a familiarization trip held from 22–27 October 2025. The initiative aimed to strengthen tourism cooperation and allowed Japanese travel companies gain a deeper understanding of Azerbaijan as a key travel destination. 

Azerbaijan Tourism Board (ATB) participated in the Antalya Tourism Fair 2025, held in Antalya, Türkiye in October 2025, to present the country’s tourism offerings to travel industry partners from Türkiye and around the world. 

Azerbaijan Tourism Board (ATB) successfully hosted a familiarization trip for representatives of 19 leading travel companies from the People’s Republic of China from 20 to 26 October 2025. The program was organized to strengthen business connections and give Chinese travel trade professionals first-hand experience of Azerbaijan’s diverse tourism offerings. 

Azerbaijan Tourism Board (ATB) welcomed representatives from 5 leading Korean travel companies on a familiarization trip held from 20–26 October 2025. The initiative strengthened tourism cooperation and allowed Korean travel companies gain a better understanding of Azerbaijan as a key travel destination. 

The 1st UN Tourism Regional Conference on the Empowerment of Women in Tourism in Europe took place on 22–23 October 2025 in Almaty, Kazakhstan.