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Azerbaijan Tourism Board (ATB) and Azerbaijan Airlines (AZAL) have announced a new joint program to enhance the travel experience for visitors of Baku. From September 29 to December 29, travellers arriving in Baku can use their AZAL boarding pass as a voucher to receive a 20% discount on Baku City Tour Bus tickets within 48 hours after their arrival to Azerbaijan. This initiative is part of a larger effort to promote seamless and convenient travel within the city.

Azerbaijan Tourism Board (ATB) is participating in the Tourism Expo Japan 2024 (TEJ) which takes place from 26th to 29th of September in Tokyo, Japan. At Azerbaijan’s stand, visitors can explore diverse travel experiences, from cultural heritage and UNESCO sites to hiking, wellness retreats, and business events.

Azerbaijan Tourism Board (ATB) participated as a Silver Partner in the 3rd Annual Kingdom Business & Luxury Travel (KBLT) Congress 2024, held in Riyadh, Saudi Arabia. Between September 25-26, the Congress hosted industry leaders from corporate, business, and luxury travel sectors across the Middle East in a series of conferences, panel discussions, and B2B meetings.

On September 24th, Azerbaijan Tourism Board (ATB), in collaboration with Azerbaijan Airlines (AZAL), hosted two key events aimed at further enhancing tourism relations between Azerbaijan and China. These initiatives mark a significant milestone in Azerbaijan’s commitment to fostering closer ties with the Chinese travel industry.

Azerbaijan Tourism Board (ATB) conducted a successful roadshow across four major cities in China – Shenzhen, Shanghai, Chengdu and Beijing - from September 18 - 24, 2024, reaffirming its commitment to the Chinese market and connecting with increased stakeholder interest. The series of events commenced on September 18th, featuring B2B business meetings that brought together up to 300 travel agencies and key travel trade representatives from China, to meet with local partners such as Azerbaijan Airlines, international hotel chains, local hotel brands, and leading DMCs working with the Chinese market. Subsequently, B2B meetings took place in Shenzhen on September 18th, Shanghai on September 20th, in Chengdu on 23rd September and Beijing on September 24th, culminating in a successful roadshow.

Azerbaijan Tourism Board (ATB) successfully participated in the Luxury Travel Mart (LTM) Autumn edition and co-hosted a Business Seminar-Breakfast with Kazakhstan’s leading tour operator, Kompas Tour, in September 2024, further strengthening its position as a premier travel destination for Kazakhstani tourists.