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Azerbaijan Tourism Board (ATB) organized a familiarization trip to Azerbaijan for representatives of 9 leading Russian travel companies from May 31 to June 5.

Azerbaijan Tourism Board (ATB), together with 10 tourism industry representatives participated in the “China–Azerbaijan Tourism Dialogue”, organized by the Bureau of International Exchanges and Cooperation, Ministry of Culture and Tourism of China, and the World Tourism Alliance, on 3 June 2026.

​​​​​​​The official opening ceremony of the Office of Azerbaijan Tourism Board (ATB) in Beijing was held on 29 May, marking a further expansion of Azerbaijan’s tourism presence in the Chinese market.

​​​​​​​Azerbaijan Tourism Board (ATB) is organizing a week-long roadshow across Xi'an, Shanghai, and Beijing from 22-29 May, featuring 6 tourism industry partners, including Azerbaijan Airlines (AZAL), to promote Azerbaijan’s tourism potential. ATB is also participating in the international tourism exhibition ITB China 2026, held from 26-28 May in Shanghai, with a national stand featuring 10 tourism industry partners, including AZAL as co-exhibitors.

Azerbaijan’s tourism offerings were presented to more than 15 tourism students from “Istanbul Gelisim University” during a visit to the Representative Office of the Azerbaijan Tourism Board (ATB) in Türkiye.

Azerbaijan Tourism Board (ATB) participated at the international educational and networking conference “Adventure ELEVATE Europe 2026” organized by the Adventure Travel Trade Association (ATTA) held in Vielha, Spain from 19-21 May.