Destination Management Organisationsin Azerbaijan
Leading, coordinating, promoting, and managing the sustainable development of Azerbaijan’s regional tourism destinations.
In 2019, STA and ATB commenced the rollout of a new structure for the development, promotion and management of tourism in the regions of Azerbaijan. The structure is based on the establishment of Destination Management Organisations (DMOs) across Azerbaijan.
The purpose of the DMOs is to lead, coordinate, promote, and manage the sustainable development of Azerbaijan’s regional tourism destinations.
Representing the key regional tourism areas of Azerbaijan, the DMOs combine multiple regions and operate as a direct link between the national-level tourism organisations and the public sector, private sector and community at the regional and local levels.
The activities of the DMOs are arranged according to three key pillars:
In the future the number of regions will be dynamically expanded to ensure that all key regional tourism hot spots of Azerbaijan are represented by a DMO.
The outcomes of DMO activities are expected to include increased local jobs in tourism and income, increased investment in tourism related facilities and services, and the strengthening and protection of local culture and traditions.
Currently, the network of DMOs in Azerbaijan covers the following regions:
Regions/Cities Represented: Ganja, Shamkir, Tovuz, Gadabay, Goygol, Dashkasan, Naftalan, Mingechevir
Route: North East
Regions/Cities Represented: Guba, Gusar
Regions/Cities Represented: Lankaran, Astara, Lerik, Masallli
Route: North West
Regions/Cities Represented: Sheki, Gakh, Balaken, Zagatala