30 Apr 2025
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As the Arabian Travel Market (ATM), taking place from April 28th to May 1st, 2025, marks over three decades as one of the travel industry’s premier gatherings, Azerbaijan Tourism Board (ATB) returns with a compelling presentation of the country’s evolving tourism landscape. With an emphasis on culture, connectivity, and immersive visitor experiences, ATB is joined by 41 co-exhibitors, including Azerbaijan Airlines (AZAL) and Shahdag Mountain Resort, to engage with key markets across the Gulf region.
“Experience Azerbaijan” stand offers an immersive virtual reality (VR) experience, allowing visitors to explore the country’s dramatic mountain ranges, serene lakes, and vibrant cityscapes from a first-person perspective. Dynamic digital installations, including roll-up monitors, offer region-by-region insights, while traditional treats like pakhlava and shekerbura provide an authentic taste of Azerbaijani hospitality.
H.E. Mr. Javidan Huseynov, Consul General of the Republic of Azerbaijan in Dubai and the Northern Emirates, also visited the stand and met with the delegation.
Notably, interest from travelers in the Gulf continues to grow steadily, supported by simple access procedures and strong flight connectivity. Citizens of the United Arab Emirates and Qatar enjoy visa-free travel to Azerbaijan, while travelers from Kuwait, Saudi Arabia, Oman, and Bahrain benefit from a streamlined e-visa system available at evisa.gov.az, with standard processing within three working days and expedited options as fast as three hours. Direct flights and short travel times averaging just three hours make Azerbaijan an increasingly appealing choice for those seeking new cultural experiences, scenic escapes, or nature-based adventures.
As ATM 2025 brings together tourism leaders from across continents, Azerbaijan is poised to strengthen its presence in the Gulf market, offering a distinctive blend of heritage, hospitality, and innovation that resonates with modern travelers.
