Azerbaijan continues destination promotion activities in China at year-end

Azerbaijan continues its destination promotion activities in China, further raising awareness of the country among travel trade professionals.

In December, Azerbaijan Tourism Board (ATB), in partnership with China Travel Group (CTG), organized a series of seminars in Jinan, Shijiazhuang, and Taiyuan.

The events brought together over 300 representatives of the Chinese travel trade.

Each seminar followed a clear and well-structured program designed to strengthen cooperation between tourism partners in China and Azerbaijan. The sessions included destination presentations, tourism products tailored for the Chinese market, information on Azerbaijan’s culture and heritage, and an overview of travel routes across the country.

As a result of consistent promotion efforts in key markets such as China, Azerbaijan has received several international tourism awards in the past months, including “Best Cultural and Historical Tourism Destination” by Travelling Scope, “In-Depth Experience Destination of the Year” by TimeOut, and “Best Sustainable Development Destination” by WITRIP, presented by some of the most well-known travel platforms.

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