ATB promotes Azerbaijan’s tourism offerings in Russia through a roadshow

Azerbaijan Tourism Board (ATB), together with 13 tourism industry partners including Shahdag Mountain Resort and Azerbaijan Airlines (AZAL) promoted Azerbaijan as a year-round travel destination through a roadshow in Russia from 16-18 March.

The roadshows took place in Moscow and Saint Petersburg, bringing together more than 240 representatives from Russian travel companies and media.

The events highlighted Azerbaijan’s diverse tourism offerings, including health and wellness travel, gastronomic experiences, cultural tourism, and business and events tourism (MICE). Each event, held in cities, featured engaging destination presentations alongside targeted B2B workshops, providing participants with valuable opportunities to explore and strengthen potential partnerships.

The event in Moscow was honoured by a distinguished visit from H.E. Mr. Rahman Mustafayev, Ambassador Extraordinary and Plenipotentiary of the Republic of Azerbaijan to the Russian Federation.

Through such initiatives, ATB continues to strengthen its presence in the Russian market, supported by visa-free travel and regular direct flights from major Russian cities operated by the national carrier AZAL alongside Russian airlines, which further position Azerbaijan as a leading destination in the region.

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