Azerbaijan Tourism Board (ATB) is participating for the first time in Virtuoso Travel Wee 2026, held in Nevada, USA, from 9 to 14 August. The country's participation is aimed at expanding its partner network in the luxury travel segment and increasing awareness of Azerbaijan's high-end tourism offering among international travel advisors.
The event brings together thousands of leading luxury travel professionals and tourism providers from more than 10 countries, creating opportunities for business development, industry engagement and new partnerships.
Within this framework, the programme features nearly 100 B2B meetings with tourism companies from different countries. Across the meetings, Azerbaijan’s luxury tourism products and offers, as well as its cultural and active tourism opportunities, are being presented to the international travel trade representatives.
Virtuoso is a leading global network specialising in luxury and experiential travel, bringing together more than 20,000 travel advisors and partnering with over 2,200 companies worldwide, including hotels, cruise lines and tour operators.
Azerbaijan’s luxury tourism offering combines its Silk Road heritage and modern architecture with five-star hotels in Baku, private tours, gourmet dining and exclusive resort experiences.