Indonesia
country profile
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April 2026
Indonesia represents a growing and high-potential outbound tourism market for Azerbaijan. Indonesia, particularly Bali, is viewed as a highly attractive exotic destination for Azerbaijani tourists. Both nations are focusing on increasing connectivity, with discussions ongoing for direct flights between Baku and Jakarta or Bali, alongside efforts to simplify visa processes, such as the e-visa on arrival for Azerbaijani tourists in Indonesia.
January 1: New Year’s Day
March 19: Nyepi (Balinese Saka New Year)
May 1: International Labour Day
May 31: Vesak Day
June 1: Pancasila Day
August 17: Independence Day
December 25: Christmas Day
Idul Fitri (Eid al-Fitr) - Date varies each year
Good Friday - Date varies each year
Eid al-Adha - Date vary each year
Islamic New Year - Date varies each year
Prophet Muhammad’s Birthday - Date varies each year
Chinese New Year – date varies each year (January or February)
Indonesian outbound tourists are primarily young, tech-savvy Millennials and Gen Z, the majority are young, with a strong concentration in the 20–40 age group and frequent travel habits throughout the year. They prioritize affordability, favor beaches/leisure, and increasingly book independently. Key destinations include Singapore, Malaysia, Australia, Japan, South Korea.
Shopping & Urban Leisure: A major driver for travel is shopping for fashion, luxury goods, and cosmetics, particularly in Singapore, Hong Kong, Japan, South Korea, and Bangkok.
Group Package Tours: High preference for organized tours that offer convenience, comfort, and guided experiences.
Family & Social Group Travel: Travel is heavily focused on leisure trips with family and friends.
Religious Tourism: Significant numbers of Indonesians travel to Saudi Arabia for Umrah.
Cultural Tourism: Visits to popular, scenic spots, especially in East Asia (Japan, South Korea).
Travel Style: High reliance on travel agents (73.2% for planning) and organized tours (87.2%) for convenience.
Destination Selection: Top choices are Japan, Singapore, and Thailand for their safety, ease of visa, and variety of shopping and culinary options.
Family & Comfort: Over 88% prefer traveling with family/friends and 90% place high importance on comfort, such as 4-5 star hotels.
Motivations: Key drivers include leisure/vacation (82.5%), shopping, and, increasingly, cultural and wellness experiences.
Digital Information: Instagram and YouTube are the primary source for travel information (46%) across both younger and older demographics.
Halal Travel: Due to the predominantly Muslim population, destinations that provide halal food options and access to prayer facilities are highly preferred.
Younger travelers (Gen Z/Millennials): seeking for new experiences and social-media-friendly spots, whereas older tourists (45-64) favor comfort and luxury
Indonesian tourists are among the top spenders in Asia, averaging approximately US$1,861 per trip when traveling abroad. They rank as the fourth-highest spenders in the region, behind South Korea, Singapore, and Taiwan, driven by a preference for high-quality holiday experiences and shopping.
Family
Millennials/Gen Z
Luxury & Experiential Travelers
Solo Travelers
Pilgrimage Travelers (Umrah/Hajj)
Social media & Influencers: 92% of travelers follow influencers on Instagram, with 97% trusting their travel content. TikTok and Instagram, YouTube are crucial for discovering new, visually appealing destinations.
Word of Mouth: Recommendations from friends and family remain a trusted source, with about half of consumers relying on them.
YouTube and Blogs: Travel vlogs and blog posts are significant sources of in-depth information, as influencers act as storytellers, allowing viewers to experience destinations before visiting.
Search Engines & OTA Sites: Online Travel Agencies (OTAs) and search engines are heavily used for booking, with travelers researching across multiple platforms to find the best deals.
Independent Planning: While travel agencies remain dominant, there is a growing trend among younger travelers toward independent trip planning.
Digital Influence: Social media and travel platforms are crucial for gathering information and discovering new destinations.
Top Motivations: Key drivers include seeking personal satisfaction and unique, tailored experiences rather than generic, pre-packaged tours.
Decision Timing: Decisions are often made to align with peak holiday seasons, with travelers often booking in advance to ensure availability.
Online bookings
Travel agencies
Online travel agencies (OTAs)/Travel agencies: Traveloka, Tiket.com, Agoda, Booking.com, NusaTrip, Klook
Indonesian travellers going abroad typically take short-to-medium trips, often lasting between 10 to 12 days, particularly when visiting popular, closer destinations like South Korea or Australia. Short-haul travel within Asia remains popular, while longer, more expensive trips to Europe are often reserved for specialized, longer holidays
Panorama JTB Tours
WITA Tour
Bayu Buana Travel Services
AntaVaya
H.I.S Tours & Travel
Satguru Travel
Travelindo
There are currently no direct flights available from Indonesia to Azerbaijan. All flights, typically from Jakarta (CGK) to Baku (GYD), require at least one stop, typically via major transit hubs such as Doha, Dubai, or Istanbul.
Wonderful Indonesia Tourism Fair (WITF)
Indonesia Travel Expo (ITE)
In 2025, the number of arrivals from Indonesia reached 2,543 travellers, compared to 2,708 in the previous year.
Cultural & Historic Sites: Visiting UNESCO World Heritage sites, such as the Maiden Tower and Shirvanshah Palace in Baku, and exploring historic towns like Shaki and Shamakhi.
Leisure & Activities: Shopping, entertainment centers and urban lifestyle experiences.
Modern Cityscapes & Architecture: Admiring the contrast of modern, illuminated cityscapes with ancient, historic structures, particularly in Baku.
Safety & Familiarity: Feeling at ease in a Muslim-majority country known for its high safety standards and welcoming, hospitable people.
Indonesian outbound tourism is experiencing a strong recovery in 2025, with major travel agencies reporting up to 30% growth in sales volume compared to 2024, despite economic slowdown concerns. Key trends include high demand for "super deal" packages to Europe and Turkey during Ramadan, alongside increased interest in specialized, experiential, and sustainable travel options
Bahasa Indonesia is the primary, official, and mandatory language for business, trade, and legal agreements in Indonesia. While English is widely used in major cities, in corporate settings, and with foreign partners, all commercial, consumer protection, and legal documents must be in Indonesian or bilingual
WhatsApp is the primary application platform used for follow-up communications.
Indonesia's key market centers for trade and tourism are centered on Jakarta (economic/business hub), Bali (primary tourist destination), and Batam (trade/free zone near Singapore). Key cities for business include Surabaya, Bandung, and Medan, while tourism thrives in Labuan Bajo, Yogyakarta, and Lake Toba.