19 Aug 2025
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Azerbaijan Tourism Board (ATB) has launched a new international marketing campaign in partnership with Virtuoso, a leading global network of luxury travel agencies. Targeting key markets including Continental Europe, UK & Ireland, China, Asia, and Latin America & Caribbean (LAC), the campaign is designed to position Azerbaijan as a premier destination for luxury travel experiences.
Virtuoso’s extensive network spans more than 50 countries and includes over 20,000 high-end travel advisors and 2,200 elite travel suppliers. Renowned for its focus on bespoke and experiential travel, Virtuoso connects affluent travelers with unique and exclusive offerings around the world. Through this collaboration, Azerbaijan will be promoted to a global audience of luxury travelers seeking personalized, high-quality travel experiences.
The campaign will feature a variety of strategic marketing initiatives aimed at boosting awareness and demand. These include custom B2B email promotions to Virtuoso’s travel advisors, as well as professional development activities such as live webinars and e-learning modules tailored for European, Chinese, and Latin American markets. These efforts are designed to enhance advisor knowledge and increase bookings to Azerbaijan.
Within the framework of the partnership, Azerbaijan will be promoted via a dedicated destination profile on Virtuoso.com, a platform reached by leading travel advisors on a global scale. Additional exposure will come from potential features in Virtuoso’s global e-newsletters and its Wanderlist inspiration platform. Most importantly, this partnership opens direct access to Virtuoso’s powerful global network of luxury travel advisors, offering Azerbaijan a valuable channel to attract discerning travelers from around the world.