10 Mar 2026
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Azerbaijan Tourism Board (ATB) represented the country's growing potential as a destination for meetings, incentives, conferences and exhibitions (MICE) at the AntorMICE B2B Workshop 2026, organized by Travel Media, held on March 5th in Moscow, Russia.
The workshop brought together 40 representatives of the international travel industry and welcomed around 200 invited guests, including tour operators, corporate travel planners and representatives of event agencies, serving as an effective platform for establishing new partnerships and strengthening cooperation with key stakeholders in the Russian MICE tourism sector.
Through its participation at the AntorMICE B2B Workshop 2026, ATB representatives presented Azerbaijan’s diverse business tourism infrastructure, including modern conference venues, international hotel brands, and unique travel experiences across the country. Particular attention was given to Baku’s capacity to host large-scale international events.
Building on these ongoing efforts, Azerbaijan continues to position itself as a competitive MICE destination in the Russian market and aims to further expand cooperation with travel industry professionals specializing in business events.
