Pakistan
country profile
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April 2025
Pakistan is one of the key target markets for the tourism sector in Azerbaijan currently growing in the number of guests, overnight stays and expenditures nestling among the top 10 countries visiting Azerbaijan.
Azerbaijan is an exciting and attractive destination for tourists from Pakistan. Pakistanis appreciate Azerbaijan’s hospitality, feeling Europe in a Muslim country, regular festivals and sports events. It is a land of specific interest for Zoroastrians and accessible Pakistani and mixed halal cuisine.
February, April-May, June-July, and December individual travelers
Year-round – corporate travellers
Pakistanis prefer to travel abroad during national holidays, festivals, and long weekends.
City breaks: Explore the urban landscapes of cities around the world and enjoy city walks
Adventure and Sports Holidays: Golf, paragliding, skiing, shooting and jeep tours
Shopping: High interest in shopping and local bazaars
Value for Money: Seek good value and transparent pricing
Easy visa procedures: User-friendly e-visa platforms or visa on arrivals
Existence of native cuisine: Pakistani cuisine, restaurants and halal food
Appropriate tourism infrastructure: excellent range of 4-5 stars hotels
The average spending for Pakistani tourists in international markets was 2,000 USD per trip in 2023.
Free individual
Group travellers
Corporate travellers
Social media and search engines: Facebook (24.9%), Instagram (7.7%) and Google Plus
Friends’ recommendations (Word of Mouth)
Online travel agencies (OTAs)
Travel agencies
Longer trips of 7-10 days are planned for at least 6 months in advance
Shorter trips with 3-4 days are scheduled around longer weekends and holidays
Plans holiday trips independently
Book via travel agents
Tour operators: Bukhari Travel, Rehman Travels, Adventure Tours Pakistan, Cox & Kings Pakistan Travel and Tours
Online travel agencies (OTAs): Exploria, Beyond the Valley, Matchless Travels
religion tourism
regular festivals and sports events
accessible halal or Pakistani cuisine
The average Pakistani traveller generally stays 3-4 days.
Bukhari Travel
Rehman Travels
Gerry's Travel
Cox & Kings Pakistan
Adventure Tours Pakistan
• Azerbaijan Airlines (azal.az), Baku - Islamabad, twice a week
• Azerbaijan Airlines (azal.az), Baku - Lahore, twice a week
• Pakistan International Airlines (piac.com.pk), Lahore - Baku, twice a week
Pakistan Travel Market in Karachi, annual
The number of Pakistani arrivals to Azerbaijan increased steadily from 46,586 in 2019 to 80,924 in 2024, marking a remarkable 74% growth over the five-year period.
Comparing 2023 to 2024, the number of arrivals increased significantly from 55,161 to 80,924, reflecting a substantial 47% growth year-over-year.
Annual arrivals chart source: https://tourismboard.az/page/872-tourism-database
79% of Pakistani visitors to Azerbaijan travel for leisure and entertainment purposes, while 17% for business reasons, 2% visiting friends and relatives and 1% as a transit visitor in 2024.
The average Pakistani tourist spends 1,788AZN in Azerbaijan, with 48% of their budget allocated to transport, followed by accommodation (17%), sports and entertainment (11%), purchasing gifts and souvenirs (3%) and food (1%) in 2024.
In 2024, 45% of Pakistani stayed in Azerbaijan for 1-3 nights, 33% stayed for 4-7 nights, and 14% stayed for 8-14 nights.
The most visited regions by Pakistanis in Azerbaijan are Gusar, Guba, Gabala and Ismayilli.
Pakistani tourists have a strong preference for religious and spiritual heritage sites (Ashabi Kahf Cave, Juma Mosque, Heydar Mosque, Ateshgah, Fire Mountains, Maiden Tower), gastronomy (local halal and Pakistani in Azerbaijan) and shopping (malls, local bazaars, souvenir shops).
A high interest is also in international events and festivals (Formula 1, celebrations) combined with outdoor sports events (skiing, paragliding, off-road tours, shootings, golf).
Products of Azerbaijan that connect to the Pakistani market can be grouped into “Fits all” – products that all first-time visitors should see or experience, “Add-ons” – products that can be seen or experienced with longer or repeat visits, and “Tailored” – products that are considered of specific relevance to the market.
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Fits all |
Add-ons |
Tailored |
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Historical Buildings |
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Monuments |
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Museums, Galleries & Libraries |
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Sports |
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Shopping |
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Festivals and events |
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SPAs and Hammams |
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Mountains and Valleys |
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Zoos, animal parks & safaris |
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The annual growth rate of 7% is expected from 2025 to 2029, resulting in a projected market volume of US$5.5 billion by 2029, with an increase in domestic and international tourists exploring the country's cultural and natural attractions.
The consistent upward trend highlights the potential and resilience of Pakistan's tourism industry in the face of global economic shifts and challenges.
Free Individual Traveler: over 25 years of age; sport enthusiasts, spa & wellness, adventure holidays; take one international holiday and two or three domestic holidays per year.
Group Travelers: usually over 30 years of age who prefer to travel with a group of like-minded individuals; prefer Pakistani food on tours including halal food; do not mind traveling long distances on coach buses and flights.
Corporate market: around 3-4 days; from 10 to 500 guests; visa facilitation, airline connectivity and conferencing facilities play an important role in choosing a destination.
Rovshan Rahimov, Regional Manager for South Asia